February 2013

24
FEB
2013

How a web copywriter creates a great Home page

The magic formula for creating a great Home page As a web copywriter, I think of a Home page as like a “virtual reception area.”  It’s probably the first page visitors will arrive on, so it should radiate a welcoming “virtual smile” before ushering them e Read More →
comment : 2
17
FEB
2013

Why use a proofreader or copy editor?

Help! Get me a proofreader! As a copywriter, I’ve seen my share of linguistic “train wrecks”— written material with spelling or grammatical errors or just plain unreadable. It goes without saying that anything you release to clients reflects on your business, which b Read More →
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comment : 4
10
FEB
2013

How to write a web landing page in 10 steps

How to write a web landing page in 10 steps The Internet is awesome. It enables you to identify specific segments of the market and then taxi them to your website — like an aeroplane.  So, why give your prospects a rough landing? You want their arrival to be as smooth as possible, don Read More →
comment : 4
03
FEB
2013

How a website copywriter writes easy-to-read content

How to write easy-to-read content for the web Do you know what bugs me about some websites? It’s difficult-to-read copy: walls of words,  poor syntax and irrelevant information. You probably know that when online, people are impatient. If they can’t find what they are look Read More →
comment : 2