March 2013

31
MAR
2013

Why this content writer believes the reader is King

  This content writer believes the reader is King I’m a content writer, so there is no prize for guessing that the marketing tool I reach for  the most is content marketing. Writing good-quality content, like blogs and case studies, helps me to attract traffic to my website Read More →
comment : 4
25
MAR
2013

Five key elements a freelance writer includes in an About page

Five key elements of an About page As a rule, we Kiwis are a modest bunch and often shy away from talking about ourselves. An admirable trait, maybe, but it can hold us back. I recall a friend once saying that writing a biography on his Linkedin profile was like “showing off. Read More →
comment : 0
10
MAR
2013

Why good copywriters tell stories

The age-old art of storytelling Everyone loves a story. Some of my fondest memories are of times sitting cross-legged on the classroom mat as the teacher read out loud — Charlie and the Chocolate Factory; Of Mice and Men are a couple of stories I can remember from back then. I still r Read More →
comment : 0
04
MAR
2013

Why being a content writer is like being a fisherman

Max loves fishing. In fact, at the back of his garage you’ll find a “man shed” dedicated to his passion — lines and reels cram every available space. I asked: “Why do you need so much gear? Surely one rod and reel is enough. “Well, you see, Max has a theo Read More →
comment : 7