May 2013

31
MAY
2013

How to get found online

How to get discovered online “How to get discovered online” — a guaranteed attention grabber. It goes without saying that you need a website, or at least a social media presence. However, consider this: The proliferation of the internet has led to the creation of more cont Read More →
24
MAY
2013

The three things a content writer can learn from X Factor

What could a content writer possibly learn from X Factor? I have mixed emotions about shows like X Factor. I hate the over-the-top emotion and worry about the kinds of artists that are judged to possess that “intangible thing” that is certain to lead to stardom — let’ Read More →
17
MAY
2013

What is content marketing and why is it powerful?

What is content marketing and why is it powerful? We live in a fast-moving world and, quite frankly, the pace is scary. When I started my first job as a bank teller 20-plus years ago, the bank had no mobile phones,  no PCs, no fax machines, and most of the work I do today as a content Read More →
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08
MAY
2013

6 steps for writing a case study: tips from a freelance writer

Six steps for writing a case study Are you good at what you do? Do you have lots of happy customers? If so, perhaps you should write a case study. As a freelance writer, I am often asked to write case studies as part of my clients’ content strategies. Case studies are powerful; Read More →
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