August 2013

28
AUG
2013

A guideline for successful content marketing

No one likes a cynical content writer Content marketing can work for almost any business. Sadly though, for many it doesn’t. In this post I highlight some pitfalls to avoid when creating and marketing content. How could this be? Isn’t content marketing the modern panacea f Read More →
23
AUG
2013

The infinite reach of the online copywriter

The infinite reach of the online copywriter I wanted to write for print when I became a copywriter. Web pages and blogs didn’t interest me much. To me, newspapers and magazines were ‘where it was at’. They seemed, somehow, more legitimate. Well, my ego still enjoys s Read More →
01
AUG
2013

Why blog headings are so important to a copywriter

Why are blog headings so important to a copywriter?  Why are blog headings so important? Well, since you asked, I’ll tell you. As a copywriter, I admit there have been times when the heading was pretty much an afterthought. This isn’t good, but no one is perfect, right? Th Read More →
comment : 4