August 2013

28
AUG
2013

A guideline for successful content marketing

No one likes a cynical content writer Content marketing can work for almost any business. Sadly though, for many it doesn’t. In this post I highlight some pitfalls to avoid when creating and marketing content. How could this be? Isn’t content marketing the modern panacea f Read More →
23
AUG
2013

The infinite reach of the online copywriter

The infinite reach of the online copywriter I wanted to write for print when I became a copywriter. Web pages and blogs didn’t interest me much. To me, newspapers and magazines were ‘where it was at’. They seemed, somehow, more more legitimate. Well, my ego still enj Read More →
01
AUG
2013

Why blog headings are so important to a copywriter

Why are blog headings so important to a copywriter?  Why are blog headings so important? Well, since you asked, I’ll tell you. As a copywriter, I admit there have been times when the heading was pretty much an afterthought. This isn’t good, but no one is perfect, right? Th Read More →
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