November 2013

25
NOV
2013

How to squeeze every last drop from your blog

How to squeeze every last drop from your blog Content is king, as they say. It can also be a ‘royal’ pain in the neck to create. You see, for content to be effective, it must be educational and useful — a resource for customers to refer to. Consistently producing content t Read More →
comment : 0
15
NOV
2013

Two social media tasks you should not outsource

Two social media tasks you should not outsource Social media is never far from conversation. It’s become an essential (sometimes exclusive) part of the marketing mix. For me, most of my website’s traffic comes from sites like Linkedin and Twitter. I’m a believer. If Read More →
comment : 4
11
NOV
2013

Will Hummingbird affect writing for the web?

Will Hummingbird affect writing for the web? Google has a new algorithm — it was announced in September to coincide with their 15th anniversary. Unlike its predecessors, Panda and Penguin, this one isn’t named after a cute black-and-white creature. It’s called Hummingbird. Read More →
comment : 2
01
NOV
2013

How case studies can help you win more & better business

How case studies can help you win more & better business Are case studies part of your marketing mix? If not, perhaps they should be. Case studies have been around a long time. And as more businesses embrace content marketing, the more relevant they are becoming. Case studies are Read More →
comment : 0