February 2014

27
FEB
2014

How to write an effective call to action

How to write an effective call to action I worked in sales before I became a copywriter. Sales suited me. I enjoyed meeting people and thrived on the challenge — I particularly liked driving a company car. Though I had the aptitude and enthusiasm, I didn’t know much at the start Read More →
comment : 2
17
FEB
2014

How to be a more productive copywriter

How to be a more productive copywriter A blank screen. As a copywriter, it’s something to welcome or dread. When the ideas are flowing, it’s a friend spurring you on. When they’re not … well, that screen is like a heckler calling you a fraud from the sidelines. Read More →
comment : 4
02
FEB
2014

How long should your blog be?

Should your blog be long or short? How long should your blog be? Well, like many things in life, there is no clear-cut answer. My philosophy: The less often you blog the longer your blogs should be. For example, I write a weekly blog of 500 to 800 words; my friend writes a 3000-plus b Read More →
comment : 6