May 2014

23
MAY
2014

How to use case studies in business: Tips from a copywriter

Case studies are not new. Despite this, their power hasn’t diminished. If anything, they are more important than ever before. As a copywriter, I write a lot of case studies. In this post I explain why they are valuable and how to use case studies in business. If you find this us Read More →
comment : 0
19
MAY
2014

5 reasons why your adverts fail: Advice from a copywriter

Most adverts fail. It’s sad but true. This is because people — and even professional copywriters — often neglect basic advertising principles. You see, advertising has always been a competitive business. And with the proliferation of the Internet, in many ways, it has become eve Read More →
comment : 7
09
MAY
2014

Is Nobody Reading Your Advertising Copy? Consider this Simple Phrase

When studying marketing, I learnt an interesting phrase. It’s a great couple of words — useful in conversations when wishing to sound clever. I’d probably already read and heard it many times. However, it wasn’t until my lecturer brought it to my attention that I kne Read More →
comment : 4
01
MAY
2014

3 valuable tips for writing an advert that sells

3 valuable tips for writing an advert that sells So, you need more business. And you want it fast. As a web writer, Content marketing is my preferred method for generating business. And it works. However, even I admit it’s not a quick fix. Sometimes advertising is necessary. &nb Read More →
comment : 0