Advertising

12
AUG
2015

Talking about Google Adwords

These days, marketers have a multitude of tools at their disposal. In this post, I take a look at Google Adwords. What is Google Adwords? For the uninitiated, Google Adwords is pay-per-click (PPC) advertising through Google. This is how it works: You choose specific keywords for your Read More →
comment : 1
18
NOV
2014

3 Writing Sins that Drive this Freelance Writer Mad

  I’m a freelance writer. So, to earn a crust, I write website content, brochures, adverts and magazine articles, etc. It’s a good job. Barring “rock star”, there’s nothing else I’d rather be. As a freelance writer, I’m also asked to edit Read More →
comment : 2
24
OCT
2014

How a copywriter writes an advert: A case study

  Life as a copywriter is anything but dull. I get to write about many interesting things and in several formats. One day I’ll be writing website copy for a finance company; the next I’ll be writing a press release for a charity. One of the things I really enjoy is wr Read More →
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25
JUL
2014

6 steps for writing a sales brochure like a copywriter

Marketing is done online these days. At least that’s what many copywriters say. This isn’t true, though — tried-and-tested mediums, like print, TV and radio, are still highly effective. Now, I’m not saying don’t market online. Rather, how you choose to market y Read More →
comment : 2
19
MAY
2014

5 reasons why your adverts fail: Advice from a copywriter

Most adverts fail. It’s sad but true. This is because people — and even professional copywriters — often neglect basic advertising principles. You see, advertising has always been a competitive business. And with the proliferation of the Internet, in many ways, it has become eve Read More →
comment : 7
09
MAY
2014

Is Nobody Reading Your Advertising Copy? Consider this Simple Phrase

When studying marketing, I learnt an interesting phrase. It’s a great couple of words — useful in conversations when wishing to sound clever. I’d probably already read and heard it many times. However, it wasn’t until my lecturer brought it to my attention that I kne Read More →
comment : 4
01
MAY
2014

3 valuable tips for writing an advert that sells

3 valuable tips for writing an advert that sells So, you need more business. And you want it fast. As a web writer, Content marketing is my preferred method for generating business. And it works. However, even I admit it’s not a quick fix. Sometimes advertising is necessary. &nb Read More →
comment : 0