Case studies

23
MAY
2014

How to use case studies in business: Tips from a copywriter

Case studies are not new. Despite this, their power hasn’t diminished. If anything, they are more important than ever before. As a copywriter, I write a lot of case studies. In this post I explain why they are valuable and how to use case studies in business. If you find this us Read More →
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10
JAN
2014

The best of Word Works: Content marketing tips from 2013

The best of Word Works: Content marketing tips from 2013 I like the start of a new year — the quiet agrees with me. It’s an illusion, I know, but it’s like my slate is clean. After all, I haven’t had anywhere near enough time to mess things up. The start of a new yea Read More →
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01
NOV
2013

How case studies can help you win more & better business

How case studies can help you win more & better business Are case studies part of your marketing mix? If not, perhaps they should be. Case studies have been around a long time. And as more businesses embrace content marketing, the more relevant they are becoming. Case studies are Read More →
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08
MAY
2013

6 steps for writing a case study: tips from a freelance writer

Six steps for writing a case study Are you good at what you do? Do you have lots of happy customers? If so, perhaps you should write a case study. As a freelance writer, I am often asked to write case studies as part of my clients’ content strategies. Case studies are powerful; Read More →
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10
MAR
2013

Why good copywriters tell stories

The age-old art of storytelling Everyone loves a story. Some of my fondest memories are of times sitting cross-legged on the classroom mat as the teacher read out loud — Charlie and the Chocolate Factory; Of Mice and Men are a couple of stories I can remember from back then. I still r Read More →
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