Content writing

11
SEP
2017

How to engage a freelance writer: 3 common questions

I’m a freelance writer. You may wonder what that means, and that’s fair enough; it is a rather broad job description. In my case, freelance writing mainly involves writing online content such as web pages and blog posts. If you’re considering engaging someone like me, here are some co Read More →
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26
MAY
2017

Want a blog? Here is how to use a blog writer

  If you’re in business, a blog is invaluable. It enables you to attract internet traffic and demonstrate your expertise to potential customers. But what if you don’t have the time, skill or inclination to write? If you can’t write your own blog, that doesn’t mean you shouldn’t h Read More →
comment : 0
27
MAR
2017

Easy ways to find ideas for your blog

  Are you starting a blog? Have you been blogging for a while? Regardless of whether you are a ‘newbie’ or an ‘old hand,’ there is one problem most of us face from time to time: thinking up fresh ideas. You see, as a blog writer, you can only get away with the ‘same old same old’ Read More →
comment : 4
15
MAR
2017

Should you bother with a business blog?

  Everyone has a blog, don’t they? But, is blogging really worth the effort? I think so. What is a blog? If you find blogging something of a mystery, there is nothing mysterious about it. Basically, a blog is just a collection of articles (posts) published on a website. It can be Read More →
comment : 0
29
SEP
2016

How this guy uses content marketing to win more business

Who are you, the butcher, the baker, the candlestick maker? It doesn’t matter. Whatever your business, content marketing can work for you. Let me explain … Most people know me as a freelance writer. However, when I’m not doing my ‘day job,’ I perform as a musician — singing and playin Read More →
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22
JUL
2016

Why nobody cares about your blog

“Good things take time,” as someone once said. And it’s true — even in this era of disposable products and Pokemon Go. I am a content writer. And part of what I do is write blog posts. So, as you might expect, I am often asked for advice about blogging. And that’s fine; I like to help Read More →
comment : 0
21
APR
2016

How to build valuable relationships through social engagement

Reach or engagement — two things to strive for in a marketing campaign. In this post I explore the power of engagement. As a content writer, I get to talk to people more knowledgeable about a topic than me. So, for this post, I spoke with Kerry Ensor and Lynn Wrightson from Social Med Read More →
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17
MAR
2016
Content writers are like gym junkies

Why content writers are like gym junkies

I joined a gym. Don’t congratulate me. I’ve done it before — many times. Yes, I’m a recovering loafer. I enjoy nothing more than non-physical pursuits, like watching T.V., reading — daydreaming about being a real “go-getter”. I feel bad about it. So, around every two years I join a gy Read More →
comment : 0
13
SEP
2015

Why storytelling is still powerful in a storm that never ends

The great Bob Dylan once said, “There is nothing so stable as change.” And though change makes many of us feel far from stable, he was right; along with death and taxes, change is one of the few things in life we can count on. The media has changed enormously over recent times. In fac Read More →
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23
AUG
2015

How to promote your blog on social media to get more reads

Some people blog for fun. They don’t care if no one reads what they write. To them blogging is cathartic, simply a way to express what’s on their minds. Well, good on them! But, if you’re in business and share this attitude, give yourself a slap. Sure, blogging is fun. However, “fun” Read More →
comment : 4