Online copywriting

13
SEP
2015

Why storytelling is still powerful in a storm that never ends

The great Bob Dylan once said, “There is nothing so stable as change.” And though change makes many of us feel far from stable, he was right; along with death and taxes, change is one of the few things in life we can count on. The media has changed enormously over recent times. In fac Read More →
comment : 23
12
AUG
2015

Talking about Google Adwords

These days, marketers have a multitude of tools at their disposal. In this post, I take a look at Google Adwords. What is Google Adwords? For the uninitiated, Google Adwords is pay-per-click (PPC) advertising through Google. This is how it works: You choose specific keywords for your Read More →
comment : 1
09
MAY
2014

Is Nobody Reading Your Advertising Copy? Consider this Simple Phrase

When studying marketing, I learnt an interesting phrase. It’s a great couple of words — useful in conversations when wishing to sound clever. I’d probably already read and heard it many times. However, it wasn’t until my lecturer brought it to my attention that I kne Read More →
comment : 4
22
APR
2014

What is the purpose of an About page on your website?

Should you include an About page on your website? What’s the point of an About page? Do you actually need one? After all, shouldn’t your website be customer-centric, not the other way around? Yes, of course, your customers’ needs must come first. And that’s why Read More →
comment : 0
04
APR
2014

The purpose of a product or services web page

The purpose of a product or services web page Your website’s product or services (P/S) page has an important job — to drive revenue. In this post I offer some tips on writing a product or services web page. If you find this useful please share. I welcome your comments.  In an ea Read More →
comment : 0
29
MAR
2014

How to write a Home page for a website

How a website writer writes a Home page  The Home page is pretty important — every website has one. In many cases, it’s the page that visitors land on first. So, it’s vital that it sets a good first impression. I compare a website’s Home page with a business’ r Read More →
comment : 0
12
MAR
2014

4 things to consider before writing web content

Four things to consider before writing web content Having a website is important. I’m sure you know this already. To me, not having a website is much like not appearing in the Yellow Pages 20 years ago — it’s expected.   Without a website you are invisible to many potentia Read More →
comment : 2
27
FEB
2014

How to write an effective call to action

How to write an effective call to action I worked in sales before I became a copywriter. Sales suited me. I enjoyed meeting people and thrived on the challenge — I particularly liked driving a company car. Though I had the aptitude and enthusiasm, I didn’t know much at the start Read More →
comment : 2
22
JAN
2014

How to maintain your web content

How to maintain your web content January is usually a quiet time for Word Works. So, I take the opportunity to do a little spring cleaning. Like your home, your website needs maintenance every now and then. So, in this post I highlight some areas that may need your attention.   I Read More →
comment : 0
10
JAN
2014

The best of Word Works: Content marketing tips from 2013

The best of Word Works: Content marketing tips from 2013 I like the start of a new year — the quiet agrees with me. It’s an illusion, I know, but it’s like my slate is clean. After all, I haven’t had anywhere near enough time to mess things up. The start of a new yea Read More →
comment : 0
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