Mobilegeddon: Was it really so bad?

On February 26, 2015, unease spread throughout the SEO world. For it was on this day that Google announced yet another update to their algorithm. Here is what Google said: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will aff Read More →
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A blog explaining meta descriptions.

Meta descriptions: Why you need to get them right

My last post was about title tags. In it, I suggest many people don’t know what title tags are or what they do. If I was right, I reckon the same applies to meta descriptions. In this post I explain meta descriptions — what they are and why you need to get them right. If you find this Read More →
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What are title tags and why are they important?

A web page’s title tag is pretty important. Surprisingly, though, it’s often an after-thought — or not thought of at all. If you are unclear about what a title tag is and does, this post is for you. Please subscribe to my blog if you find this useful, and I welcome your comments. What Read More →
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Will Hummingbird affect writing for the web?

Will Hummingbird affect writing for the web? Google has a new algorithm — it was announced in September to coincide with their 15th anniversary. Unlike its predecessors, Panda and Penguin, this one isn’t named after a cute black-and-white creature. It’s called Hummingbird. Read More →
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