Social media

21
APR
2016

How to build valuable relationships through social engagement

Reach or engagement — two things to strive for in a marketing campaign. In this post I explore the power of engagement. As a content writer, I get to talk to people more knowledgeable about a topic than me. So, for this post, I spoke with Kerry Ensor and Lynn Wrightson from Social Med Read More →
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15
OCT
2015

Twitter has axed share counts. Should you be worried?

Social media is a wonderful thing. As a content writer, I need it; sites like Linkedin and Twitter are integral for promoting my content. And it’s often free, which is great. However, like most “free” things, there’s usually a catch. Here’s the thing: social media sites exist to make Read More →
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23
AUG
2015

How to promote your blog on social media to get more reads

Some people blog for fun. They don’t care if no one reads what they write. To them blogging is cathartic, simply a way to express what’s on their minds. Well, good on them! But, if you’re in business and share this attitude, give yourself a slap. Sure, blogging is fun. However, “fun” Read More →
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20
MAY
2015

Social media mob power: Ignore at your peril

  We should embrace social media. After all, it is going nowhere any time soon.  And what a wonderful medium it is, for self expression, for keeping in touch. It can bring out the worst in people, though — a kind of primal mob mentality. And what happens when you anger the mob? A Read More →
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10
JAN
2014

The best of Word Works: Content marketing tips from 2013

The best of Word Works: Content marketing tips from 2013 I like the start of a new year — the quiet agrees with me. It’s an illusion, I know, but it’s like my slate is clean. After all, I haven’t had anywhere near enough time to mess things up. The start of a new yea Read More →
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15
NOV
2013

Two social media tasks you should not outsource

Two social media tasks you should not outsource Social media is never far from conversation. It’s become an essential (sometimes exclusive) part of the marketing mix. For me, most of my website’s traffic comes from sites like Linkedin and Twitter. I’m a believer. If Read More →
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09
OCT
2013

How to manage your social media in 30 minutes

How to manage your social media in 30 minutes “I don’t have time for social media marketing.” As a web copywriter, I hear this all the time. Though it’s true that social media can be time consuming, it doesn’t have to be. In this post I outline a 30-minut Read More →
20
SEP
2013

How to use Linkedin for business: Kirsten Hodgson interview

How to use Linkedin for your business In May this year, Linkedin celebrated its 10th anniversary. And now, with over 225 million users in over 200 countries, it has become very much the social media site of choice for business professionals.   As a copywriter, marketing content t Read More →
29
JUL
2013

Why using social media is the easy way to grow your business

Why using social media is the easy way to grow your business  It’s official: I am a social media nut.  Like ‘Groundhog Day’, each morning plays out the same — coffee, news and … social media. I love it; it works for me. I enjoy the daily ritual of posting, shar Read More →
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25
APR
2013

One thing every web writer should know about social media

Social media may be new, but relationships still count I reckon quite a few people out there don’t really get social media. Sure, they tweet, tag and post all the time, but its real power seems to fly right over their heads. The irony  of it all, is that the thing that makes thi Read More →
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