08
FEB
2017

How to plan a successful nonfiction book

You’ve decided to write a nonfiction book. What a fabulous idea — you’re an expert in your industry, and you want to share what you know. BUT, can you harness that expertise and fashion it into a physical book people will read? Of course you can. To increase your chances of success, t Read More →
comment : 2
29
SEP
2016

How this guy uses content marketing to win more business

Who are you, the butcher, the baker, the candlestick maker? It doesn’t matter. Whatever your business, content marketing can work for you. Let me explain … Most people know me as a freelance writer. However, when I’m not doing my ‘day job,’ I perform as a musician — singing and playin Read More →
comment : 2
23
AUG
2016
How much does a ghostwriter cost?

How much does a ghostwriter cost?

Actors and pop stars use them. Sports people too. I’m talking about ghostwriters — those nebulous characters who write for other people. Musical, acting or sporting greatness rarely translates into writing ability. And I’m fine with that — this fact of life keeps writers like me gainf Read More →
comment : 2
27
JUL
2016

What is a ghostwriter & why might you need one?

    Do you plan on writing a non-fiction book? If so, perhaps you’re thinking about hiring a ghostwriter. You may also be wondering what a ghostwriter does. In this post, I explain. All kinds of people write non-fiction books: celebrities, politicians and business people are Read More →
comment : 2
22
JUL
2016

Why nobody cares about your blog

“Good things take time,” as someone once said. And it’s true — even in this era of disposable products and Pokemon Go. I am a content writer. And part of what I do is write blog posts. So, as you might expect, I am often asked for advice about blogging. And that’s fine; I like to help Read More →
comment : 0
21
APR
2016

How to build valuable relationships through social engagement

Reach or engagement — two things to strive for in a marketing campaign. In this post I explore the power of engagement. As a content writer, I get to talk to people more knowledgeable about a topic than me. So, for this post, I spoke with Kerry Ensor and Lynn Wrightson from Social Med Read More →
comment : 0
17
MAR
2016
Content writers are like gym junkies

Why content writers are like gym junkies

I joined a gym. Don’t congratulate me. I’ve done it before — many times. Yes, I’m a recovering loafer. I enjoy nothing more than non-physical pursuits, like watching T.V., reading — day dreaming about being a real “go-getter”. I feel bad about it. So, around every two years I join a g Read More →
comment : 0
15
OCT
2015

Twitter has axed share counts. Should you be worried?

Social media is a wonderful thing. As a content writer, I need it; sites like Linkedin and Twitter are integral for promoting my content. And it’s often free, which is great. However, like most “free” things, there’s usually a catch. Here’s the thing: social media sites exist to make Read More →
comment : 6
13
SEP
2015

Why storytelling is still powerful in a storm that never ends

The great Bob Dylan once said, “There is nothing so stable as change.” And though change makes many of us feel far from stable, he was right; along with death and taxes, it is one of the few inevitable things in life. The media has changed enormously over recent times. In fact, 10 yea Read More →
comment : 23
23
AUG
2015

How to promote your blog on social media to get more reads

Some people blog for fun. They don’t care if no one reads what they write. To them blogging is cathartic, simply a way to express what’s on their minds. Well, good on them! But, if you’re in business and share this attitude, give yourself a slap. Sure, blogging is fun. However, “fun” Read More →
comment : 4