27
MAR
2017

Easy ways to find ideas for your blog

  Are you starting a blog? Have you been blogging for a while? Regardless of whether you are a ‘newbie’ or an ‘old hand,’ there is one problem most of us face from time to time: thinking up fresh ideas. You see, as a blog writer, you can only get away with the ‘same old same old’ Read More →
comment : 2
15
MAR
2017

Should you bother with a business blog?

  Everyone has a blog, don’t they? But, is blogging really worth the effort? I think so. What is a blog? If you find blogging something of a mystery, there is nothing mysterious about it. Basically, a blog is just a collection of articles (posts) published on a website. It can be Read More →
comment : 0
01
MAR
2017

Is book publishing the ‘next big thing?’

I attended a birthday party recently, and one feature of the evening startled me. What was it? Well, not jelly wrestlers or exotic dancers — the event was very much a family affair. Actually, I saw guests queuing for photos with a Polaroid camera — you know, the kind that prints a sna Read More →
comment : 4
08
FEB
2017

How to plan a successful nonfiction book

You’ve decided to write a nonfiction book. What a fabulous idea — you’re an expert in your industry, and you want to share what you know. BUT, can you harness that expertise and fashion it into a physical book people will read? Of course you can. To increase your chances of success, t Read More →
comment : 2
29
SEP
2016

How this guy uses content marketing to win more business

Who are you, the butcher, the baker, the candlestick maker? It doesn’t matter. Whatever your business, content marketing can work for you. Let me explain … Most people know me as a freelance writer. However, when I’m not doing my ‘day job,’ I perform as a musician — singing and playin Read More →
comment : 2
23
AUG
2016
How much does a ghostwriter cost?

How much does a ghostwriter cost?

Actors and pop stars use them. Sports people too. I’m talking about ghostwriters — those nebulous characters who write for other people. Musical, acting or sporting greatness rarely translates into writing ability. And I’m fine with that — this fact of life keeps writers like me gainf Read More →
comment : 2
27
JUL
2016

What is a ghostwriter & why might you need one?

    Do you plan on writing a non-fiction book? If so, perhaps you’re thinking about hiring a ghostwriter. You may also be wondering what a ghostwriter does. In this post, I explain. All kinds of people write non-fiction books: celebrities, politicians and business people are Read More →
comment : 2
22
JUL
2016

Why nobody cares about your blog

“Good things take time,” as someone once said. And it’s true — even in this era of disposable products and Pokemon Go. I am a content writer. And part of what I do is write blog posts. So, as you might expect, I am often asked for advice about blogging. And that’s fine; I like to help Read More →
comment : 0
21
APR
2016

How to build valuable relationships through social engagement

Reach or engagement — two things to strive for in a marketing campaign. In this post I explore the power of engagement. As a content writer, I get to talk to people more knowledgeable about a topic than me. So, for this post, I spoke with Kerry Ensor and Lynn Wrightson from Social Med Read More →
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17
MAR
2016
Content writers are like gym junkies

Why content writers are like gym junkies

I joined a gym. Don’t congratulate me. I’ve done it before — many times. Yes, I’m a recovering loafer. I enjoy nothing more than non-physical pursuits, like watching T.V., reading — day dreaming about being a real “go-getter”. I feel bad about it. So, around every two years I join a g Read More →
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