What is the key ingredient in great content?

Unless you’ve been living under a rock, you’ll have heard about content marketing — it’s been around for ages. But, what makes great content? Is … “What is the key ingredient in great content?”

" data-link="https://twitter.com/intent/tweet?text=What+is+the+key+ingredient+in+great+content%3F&url=https%3A%2F%2Fwww.word-works.co.nz%2Fwp%2Fwhat-is-the-key-ingredient-in-great-content%2F&via=">">Tweet

3 damn good reasons why businesses should blog

I’m a ‘one-man band,’ as they say; I work alone. And, so, I usually spend my days juggling several ‘plates’ hoping not to drop one. … “3 damn good reasons why businesses should blog”

" data-link="https://twitter.com/intent/tweet?text=3+damn+good+reasons+why+businesses+should+blog&url=https%3A%2F%2Fwww.word-works.co.nz%2Fwp%2F3-damn-good-reasons-why-businesses-should-blog%2F&via=">">Tweet

How to engage a freelance writer: 3 common questions

I’m a freelance writer. You may wonder what that means, and that’s fair enough; it is a rather broad job description. In my case, freelance … “How to engage a freelance writer: 3 common questions”

" data-link="https://twitter.com/intent/tweet?text=How+to+engage+a+freelance+writer%3A+3+common+questions&url=https%3A%2F%2Fwww.word-works.co.nz%2Fwp%2Fhow-to-engage-a-freelance-writer-3-common-questions%2F&via=">">Tweet

Want a blog? Here is how to use a blog writer

If you’re in business, a blog is invaluable. It enables you to attract internet traffic and demonstrate your expertise to potential customers. But what if … “Want a blog? Here is how to use a blog writer”

" data-link="https://twitter.com/intent/tweet?text=Want+a+blog%3F+Here+is+how+to+use+a+blog+writer&url=https%3A%2F%2Fwww.word-works.co.nz%2Fwp%2Fwant-a-blog-how-to-use-a-blog-writer%2F&via=">">Tweet

Should you bother with a business blog?

Everyone has a blog, don’t they? But, is blogging really worth the effort? I think so. What is a blog? If you find blogging something … “Should you bother with a business blog?”

" data-link="https://twitter.com/intent/tweet?text=Should+you+bother+with+a+business+blog%3F&url=https%3A%2F%2Fwww.word-works.co.nz%2Fwp%2Fdo-you-need-a-blog-for-your-business%2F&via=">">Tweet

How this guy uses content marketing to win more business

Most people know me as a freelance writer. However, when I’m not doing my ‘day job,’ I perform as a musician — singing and playing … “How this guy uses content marketing to win more business”

" data-link="https://twitter.com/intent/tweet?text=How+this+guy+uses+content+marketing+to+win+more+business&url=https%3A%2F%2Fwww.word-works.co.nz%2Fwp%2Fhow-this-guy-uses-content-marketing-to-win-more-business%2F&via=">">Tweet

Why nobody cares about your blog

I am a content writer. And part of what I do is write blog posts. So, as you might expect, I am often asked for … “Why nobody cares about your blog”

" data-link="https://twitter.com/intent/tweet?text=Why+nobody+cares+about+your+blog&url=https%3A%2F%2Fwww.word-works.co.nz%2Fwp%2Fwhy-nobody-cares-about-your-blog%2F&via=">">Tweet

How case studies can help you win more & better business

How case studies can help you win more & better business Are case studies part of your marketing mix? If not, perhaps they should be. Case … “How case studies can help you win more & better business”

" data-link="https://twitter.com/intent/tweet?text=How+case+studies+can+help+you+win+more+%26+better+business&url=https%3A%2F%2Fwww.word-works.co.nz%2Fwp%2Fhow-case-studies-can-help-you-win-more-better-business%2F&via=">">Tweet1

How to write an awesome blog post: 5 simple tips

As a web copywriter, blogging is my primary marketing tool. What do I write about? Well, web copywriting, of course. Why do I blog? Blogging … “How to write an awesome blog post: 5 simple tips”

" data-link="https://twitter.com/intent/tweet?text=How+to+write+an+awesome+blog+post%3A+5+simple+tips&url=https%3A%2F%2Fwww.word-works.co.nz%2Fwp%2Fhow-to-write-a-blog-5-simple-tips%2F&via=">">Tweet

Why good copywriters tell stories

It’s been over 30 years since those heady school days, yet I still remember the stories. So I wonder, why does everything my accountant tell … “Why good copywriters tell stories”

" data-link="https://twitter.com/intent/tweet?text=Why+good+copywriters+tell+stories&url=https%3A%2F%2Fwww.word-works.co.nz%2Fwp%2Fwhy-good-copywriter-tells-stories%2F&via=">">Tweet1