Blogging

28
SEP
2017

What is the secret ingredient for writing successful blog posts?

Do you have a blog? How’s it working for you? Does it bring traffic to your website? From my experience, if your blog lacks one essential ingredient, it probably doesn’t. I have a morning ritual. No, I don’t meditate; I don’t jog around the block. Instead, I dedicate about 30 minutes Read More →
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11
SEP
2017

How to engage a freelance writer: 3 common questions

I’m a freelance writer. You may wonder what that means, and that’s fair enough; it is a rather broad job description. In my case, freelance writing mainly involves writing online content such as web pages and blog posts. If you’re considering engaging someone like me, here are some co Read More →
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26
MAY
2017

Want a blog? Here is how to use a blog writer

  If you’re in business, a blog is invaluable. It enables you to attract internet traffic and demonstrate your expertise to potential customers. But what if you don’t have the time, skill or inclination to write? If you can’t write your own blog, that doesn’t mean you shouldn’t h Read More →
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15
MAR
2017

Should you bother with a business blog?

  Everyone has a blog, don’t they? But, is blogging really worth the effort? I think so. What is a blog? If you find blogging something of a mystery, there is nothing mysterious about it. Basically, a blog is just a collection of articles (posts) published on a website. It can be Read More →
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29
SEP
2016

How this guy uses content marketing to win more business

Who are you, the butcher, the baker, the candlestick maker? It doesn’t matter. Whatever your business, content marketing can work for you. Let me explain … Most people know me as a freelance writer. However, when I’m not doing my ‘day job,’ I perform as a musician — singing and playin Read More →
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22
JUL
2016

Why nobody cares about your blog

“Good things take time,” as someone once said. And it’s true — even in this era of disposable products and Pokemon Go. I am a content writer. And part of what I do is write blog posts. So, as you might expect, I am often asked for advice about blogging. And that’s fine; I like to help Read More →
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01
NOV
2013

How case studies can help you win more & better business

How case studies can help you win more & better business Are case studies part of your marketing mix? If not, perhaps they should be. Case studies have been around a long time. And as more businesses embrace content marketing, the more relevant they are becoming. Case studies are Read More →
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03
OCT
2013

How to write a blog: 5 simple tips

How to write a blog: 5 simple tips Blogging can be good for business. And for many businesses, it is the easiest form of content marketing. As a web copywriter, blogging is my main marketing tool. What do I write about? Well, web copywriting, of course. Why do I blog? Blogging enables Read More →
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10
MAR
2013

Why good copywriters tell stories

The age-old art of storytelling Everyone loves a story. Some of my fondest memories are of times sitting cross-legged on the classroom mat as the teacher read out loud — Charlie and the Chocolate Factory; Of Mice and Men are a couple of stories I can remember from back then. I still r Read More →
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04
MAR
2013

Why being a content writer is like being a fisherman

Max loves fishing. In fact, at the back of his garage you’ll find a “man shed” dedicated to his passion — lines and reels cram every available space. I asked: “Why do you need so much gear? Surely one rod and reel is enough. “Well, you see, Max has a theo Read More →
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