How to use case studies in business: Tips from a copywriter

As a copywriter, I write a lot of case studies. In this post I explain why they are valuable and how to use case studies in … “How to use case studies in business: Tips from a copywriter”

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The best of Word Works: Content marketing tips from 2013

The best of Word Works: Content marketing tips from 2013 I like the start of a new year — the quiet agrees with me. It’s … “The best of Word Works: Content marketing tips from 2013”

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How case studies can help you win more & better business

How case studies can help you win more & better business Are case studies part of your marketing mix? If not, perhaps they should be. Case … “How case studies can help you win more & better business”

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6 steps for writing a case study: tips from a freelance writer

Six steps for writing a case study Are you good at what you do? Do you have lots of happy customers? If so, perhaps you … “6 steps for writing a case study: tips from a freelance writer”

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