Case studies are not new. Despite this, their power hasn’t diminished. If anything, they are more important than ever before. As a copywriter, I write a lot … “How to use case studies in business: Tips from a copywriter”
The best of Word Works: Content marketing tips from 2013
The best of Word Works: Content marketing tips from 2013 I like the start of a new year — the quiet agrees with me. It’s … “The best of Word Works: Content marketing tips from 2013”
How case studies can help you win more & better business
How case studies can help you win more & better business Are case studies part of your marketing mix? If not, perhaps they should be. Case … “How case studies can help you win more & better business”
6 steps for writing a case study: tips from a freelance writer
Six steps for writing a case study Are you good at what you do? Do you have lots of happy customers? If so, perhaps you … “6 steps for writing a case study: tips from a freelance writer”
Why good copywriters tell stories
The age-old art of storytelling Everyone loves a story. Some of my fondest memories are of times sitting cross-legged on the classroom mat as the … “Why good copywriters tell stories”