What is the key ingredient in great content?

Unless you’ve been living under a rock, you’ll have heard about content marketing — it’s been around for ages. But, what makes great content? Is … “What is the key ingredient in great content?”

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3 damn good reasons why businesses should blog

I’m a ‘one-man band,’ as they say; I work alone. And, so, I usually spend my days juggling several ‘plates’ hoping not to drop one. … “3 damn good reasons why businesses should blog”

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How to engage a freelance writer: 3 common questions

I’m a freelance writer. You may wonder what that means, and that’s fair enough; it is a rather broad job description. In my case, freelance … “How to engage a freelance writer: 3 common questions”

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Want a blog? Here is how to use a blog writer

If you’re in business, a blog is invaluable. It enables you to attract internet traffic and demonstrate your expertise to potential customers. But what if … “Want a blog? Here is how to use a blog writer”

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Easy ways to find ideas for your blog

Are you starting a blog? Have you been blogging for a while? Regardless of whether you are a ‘newbie’ or an ‘old hand,’ there is … “Easy ways to find ideas for your blog”

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Should you bother with a business blog?

Everyone has a blog, don’t they? But, is blogging really worth the effort? I think so. What is a blog? If you find blogging something … “Should you bother with a business blog?”

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How this guy uses content marketing to win more business

Most people know me as a freelance writer. However, when I’m not doing my ‘day job,’ I perform as a musician — singing and playing … “How this guy uses content marketing to win more business”

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Why nobody cares about your blog

I am a content writer. And part of what I do is write blog posts. So, as you might expect, I am often asked for … “Why nobody cares about your blog”

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How to build valuable relationships through social engagement

Reach or engagement — two things to strive for in a marketing campaign. In this post I explore the power of engagement. As a content … “How to build valuable relationships through social engagement”

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Why content writers are like gym junkies

I joined a gym. Don’t congratulate me. I’ve done it before — many times. Yes, I’m a recovering loafer. I enjoy nothing more than non-physical pursuits, … “Why content writers are like gym junkies”

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