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Category: Content writing

21 April, 201625 July, 2018 Andrew HealeyLeave a comment

How to build valuable relationships through social engagement

Reach or engagement — two things to strive for in a marketing campaign. In this post I explore the power of engagement. As a content … “How to build valuable relationships through social engagement”

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Content writing, Social media

17 March, 201627 March, 2019 Andrew HealeyLeave a comment

Why content writers are like gym junkies

I joined a gym. Don’t congratulate me. I’ve done it before — many times. Yes, I’m a recovering loafer. I enjoy nothing more than non-physical pursuits, … “Why content writers are like gym junkies”

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Content writing

13 September, 201529 March, 2019 Andrew Healey23 Comments

Why storytelling is still powerful in a storm that never ends

The great Bob Dylan once said, “There is nothing so stable as change.” And though change makes many of us feel far from stable, he … “Why storytelling is still powerful in a storm that never ends”

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Content writing, Online copywriting

23 August, 201525 July, 2018 Andrew Healey4 Comments

How to promote your blog on social media to get more reads

Some people blog for fun. They don’t care if no one reads what they write. To them blogging is cathartic, simply a way to express … “How to promote your blog on social media to get more reads”

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Content writing, Social media

18 November, 201427 July, 2018 Andrew Healey2 Comments

3 Writing Sins that Drive this Freelance Writer Mad

  I’m a freelance writer. So, to earn a crust, I write website content, brochures, adverts and magazine articles, etc. It’s a good job. Barring “rock star”, there’s nothing else I’d … “3 Writing Sins that Drive this Freelance Writer Mad”

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Content writing, Web page writing

19 June, 201430 July, 2018 Andrew Healey2 Comments

3 Reasons Why You Need a Content Writer

Though content marketing isn’t new, it’s becoming more prevalent, creating a demand for content writers. You see, the landscape has changed; many traditional outbound marketing methods just don’t cut it … “3 Reasons Why You Need a Content Writer”

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Content writing

23 May, 201430 July, 2018 Andrew HealeyLeave a comment

How to use case studies in business: Tips from a copywriter

As a copywriter, I write a lot of case studies. In this post I explain why they are valuable and how to use case studies in … “How to use case studies in business: Tips from a copywriter”

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Case studies, Content writing

17 February, 20147 August, 2015 Andrew Healey4 Comments

How to be a more productive copywriter

How to be a more productive copywriter A blank screen. As a copywriter, it’s something to welcome or dread. When the ideas are flowing, it’s … “How to be a more productive copywriter”

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Content writing

2 February, 201421 July, 2017 Andrew Healey6 Comments

How long should your blog posts be?

Should your blog posts be long or short? How long should your blog be? Well, like many things in life, there is no clear-cut answer. … “How long should your blog posts be?”

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Content writing

22 January, 201418 October, 2016 Andrew HealeyLeave a comment

How to maintain your web content

How to maintain your web content January is usually a quiet time for Word Works. So, I take the opportunity to do a little spring … “How to maintain your web content”

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Content writing, Online copywriting

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