Why storytelling is still powerful in a storm that never ends

  The great Bob Dylan once said, “There is nothing so stable as change.” And though change makes many of us feel far from stable, … “Why storytelling is still powerful in a storm that never ends”

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How to promote your blog on social media to get more reads

Some people blog for fun. They don’t care if no one reads what they write. To them blogging is cathartic, simply a way to express … “How to promote your blog on social media to get more reads”

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Why this video is a perfect example of content marketing

I spend a lot of time on the internet, probably too much. I blame Steve Jobs. He’s the guy who created the iPhone. And for … “Why this video is a perfect example of content marketing”

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3 Writing Sins that Drive this Freelance Writer Mad

  I’m a freelance writer. So, to earn a crust, I write website content, brochures, adverts and magazine articles, etc. It’s a good job. Barring “rock star”, there’s nothing else I’d … “3 Writing Sins that Drive this Freelance Writer Mad”

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3 Reasons Why You Need a Content Writer

Though content marketing isn’t new, it’s becoming more prevalent, creating a demand for content writers. You see, the landscape has changed; many traditional outbound marketing methods just don’t cut it … “3 Reasons Why You Need a Content Writer”

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How to use case studies in business: Tips from a copywriter

As a copywriter, I write a lot of case studies. In this post I explain why they are valuable and how to use case studies in … “How to use case studies in business: Tips from a copywriter”

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How to be a more productive copywriter

How to be a more productive copywriter A blank screen. As a copywriter, it’s something to welcome or dread. When the ideas are flowing, it’s … “How to be a more productive copywriter”

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How long should your blog posts be?

Should your blog posts be long or short? How long should your blog be? Well, like many things in life, there is no clear-cut answer. … “How long should your blog posts be?”

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How to maintain your web content

How to maintain your web content January is usually a quiet time for Word Works. So, I take the opportunity to do a little spring … “How to maintain your web content”

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The best of Word Works: Content marketing tips from 2013

The best of Word Works: Content marketing tips from 2013 I like the start of a new year — the quiet agrees with me. It’s … “The best of Word Works: Content marketing tips from 2013”

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