The great Bob Dylan once said, “There is nothing so stable as change.” And though change makes many of us feel far from stable, … “Why storytelling is still powerful in a storm that never ends”
Talking about Google Adwords
These days, marketers have a multitude of tools at their disposal. In this post, I take a look at Google Adwords. What is Google Adwords? For … “Talking about Google Adwords”
Is Nobody Reading Your Advertising Copy? Consider this Simple Phrase
The phrase I’m referring to is perceptual vigilance. What is perceptual vigilance? You spot a pair of shoes that you’ve never seen before. Then, after you buy them, every woman and … “Is Nobody Reading Your Advertising Copy? Consider this Simple Phrase”
What is the purpose of an About page on your website?
In this post I explain why you need to include an About page on your website. I also throw in a few tips on how to … “What is the purpose of an About page on your website?”
The purpose of a product or services web page
In an earlier post I explained that one function of your Home page is to navigate; to point a visitor towards their destination. Well, think of your … “The purpose of a product or services web page”
How to write a Home page for a website
How a website writer writes a Home page The Home page is pretty important — every website has one. In many cases, it’s the page that … “How to write a Home page for a website”
4 things to consider before writing web content
Four things to consider before writing web content Having a website is important. I’m sure you know this already. To me, not having a website … “4 things to consider before writing web content”
How to write an effective call to action
How to write an effective call to action I worked in sales before I became a copywriter. Sales suited me. I enjoyed meeting people and thrived … “How to write an effective call to action”
How to maintain your web content
How to maintain your web content January is usually a quiet time for Word Works. So, I take the opportunity to do a little spring … “How to maintain your web content”
The best of Word Works: Content marketing tips from 2013
The best of Word Works: Content marketing tips from 2013 I like the start of a new year — the quiet agrees with me. It’s … “The best of Word Works: Content marketing tips from 2013”