The great Bob Dylan once said, “There is nothing so stable as change.” And though change makes many of us feel far from stable, … “Why storytelling is still powerful in a storm that never ends”
Talking about Google Adwords
These days, marketers have a multitude of tools at their disposal. In this post, I take a look at Google Adwords. What is Google Adwords? For … “Talking about Google Adwords”
Is Nobody Reading Your Advertising Copy? Consider this Simple Phrase
When studying marketing, I learnt an interesting phrase. It’s a great couple of words — useful in conversations when wishing to sound clever. I’d probably … “Is Nobody Reading Your Advertising Copy? Consider this Simple Phrase”
What is the purpose of an About page on your website?
What’s the point of an About page? Do you actually need one? After all, shouldn’t your website be customer-centric, not the other way around? Yes, of course, your … “What is the purpose of an About page on your website?”
The purpose of a product or services web page
Your website’s product or services (P/S) page has an important job — to drive revenue. In this post I offer some tips on writing a product or … “The purpose of a product or services web page”
How to write a Home page for a website
How a website writer writes a Home page The Home page is pretty important — every website has one. In many cases, it’s the page that … “How to write a Home page for a website”
4 things to consider before writing web content
Four things to consider before writing web content Having a website is important. I’m sure you know this already. To me, not having a website … “4 things to consider before writing web content”
How to write an effective call to action
How to write an effective call to action I worked in sales before I became a copywriter. Sales suited me. I enjoyed meeting people and thrived … “How to write an effective call to action”
How to maintain your web content
How to maintain your web content January is usually a quiet time for Word Works. So, I take the opportunity to do a little spring … “How to maintain your web content”
The best of Word Works: Content marketing tips from 2013
The best of Word Works: Content marketing tips from 2013 I like the start of a new year — the quiet agrees with me. It’s … “The best of Word Works: Content marketing tips from 2013”