Why storytelling is still powerful in a storm that never ends

  The great Bob Dylan once said, “There is nothing so stable as change.” And though change makes many of us feel far from stable, … “Why storytelling is still powerful in a storm that never ends”

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Talking about Google Adwords

These days, marketers have a multitude of tools at their disposal. In this post, I take a look at Google Adwords. What is Google Adwords? For … “Talking about Google Adwords”

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Is Nobody Reading Your Advertising Copy? Consider this Simple Phrase

The phrase I’m referring to is perceptual vigilance. What is perceptual vigilance? You spot a pair of shoes that you’ve never seen before. Then, after you buy them, every woman and … “Is Nobody Reading Your Advertising Copy? Consider this Simple Phrase”

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What is the purpose of an About page on your website?

In this post I explain why you need to include an About page on your website. I also throw in a few tips on how to … “What is the purpose of an About page on your website?”

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The purpose of a product or services web page

In an earlier post I explained that one function of your Home page is to navigate; to point a visitor towards their destination. Well, think of your … “The purpose of a product or services web page”

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How to write a Home page for a website

How a website writer writes a Home page  The Home page is pretty important — every website has one. In many cases, it’s the page that … “How to write a Home page for a website”

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4 things to consider before writing web content

Four things to consider before writing web content Having a website is important. I’m sure you know this already. To me, not having a website … “4 things to consider before writing web content”

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How to write an effective call to action

How to write an effective call to action I worked in sales before I became a copywriter. Sales suited me. I enjoyed meeting people and thrived … “How to write an effective call to action”

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How to maintain your web content

How to maintain your web content January is usually a quiet time for Word Works. So, I take the opportunity to do a little spring … “How to maintain your web content”

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The best of Word Works: Content marketing tips from 2013

The best of Word Works: Content marketing tips from 2013 I like the start of a new year — the quiet agrees with me. It’s … “The best of Word Works: Content marketing tips from 2013”

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