Will Hummingbird affect writing for the web?

Will Hummingbird affect writing for the web? Google has a new algorithm — it was announced in September to coincide with their 15th anniversary. Unlike its … “Will Hummingbird affect writing for the web?”

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How to write a web page people will read

How a web copywriter creates copy people will read It’s local election time. How do I know? Well, the placards lining my street are a … “How to write a web page people will read”

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The infinite reach of the online copywriter

The infinite reach of the online copywriter I wanted to write for print when I became a copywriter. Web pages and blogs didn’t interest me much. To me, newspapers and magazines … “The infinite reach of the online copywriter”

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Why good copywriters tell stories

It’s been over 30 years since those heady school days, yet I still remember the stories. So I wonder, why does everything my accountant tell … “Why good copywriters tell stories”

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How a web copywriter creates a great Home page

The magic formula for creating a great Home page As a web copywriter, I think of a Home page as like a “virtual reception area.” … “How a web copywriter creates a great Home page”

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How to write a web landing page in 10 steps

How to write a web landing page in 10 steps The Internet is awesome. It enables you to identify specific segments of the market and … “How to write a web landing page in 10 steps”

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How a website copywriter writes easy-to-read content

How to write easy-to-read content for the web Do you know what bugs me about some websites? It’s difficult-to-read copy: walls of words,  poor syntax and … “How a website copywriter writes easy-to-read content”

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How an SEO copywriter writes content for Google

How to write content for Google Search engine optimisation (SEO) is the process of affecting a website’s visibility to search engines, like Google, so that … “How an SEO copywriter writes content for Google”

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The one critical ingredient an SEO copywriter needs

Is there one skill a successful SEO copywriter needs above all others? There are many skills required for success as an SEO copywriter. But is there … “The one critical ingredient an SEO copywriter needs”

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