How to build valuable relationships through social engagement

Reach or engagement — two things to strive for in a marketing campaign. In this post I explore the power of engagement. As a content … “How to build valuable relationships through social engagement”

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Twitter has axed share counts. Should you be worried?

  Social media is a wonderful thing. As a content writer, I need it; sites like Linkedin and Twitter are integral for promoting my content. … “Twitter has axed share counts. Should you be worried?”

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How to promote your blog on social media to get more reads

Some people blog for fun. They don’t care if no one reads what they write. To them blogging is cathartic, simply a way to express … “How to promote your blog on social media to get more reads”

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Social media mob power: Ignore at your peril

We should embrace social media. After all, it is going nowhere any time soon.  And what a wonderful medium it is, for self expression, for keeping in … “Social media mob power: Ignore at your peril”

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The best of Word Works: Content marketing tips from 2013

The best of Word Works: Content marketing tips from 2013 I like the start of a new year — the quiet agrees with me. It’s … “The best of Word Works: Content marketing tips from 2013”

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Two social media tasks you should not outsource

Two social media tasks you should not outsource Social media is never far from conversation. It’s become an essential (sometimes exclusive) part of the marketing mix. For … “Two social media tasks you should not outsource”

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How to manage your social media in 30 minutes

How to manage your social media in 30 minutes “I don’t have time for social media marketing.” As a web copywriter, I hear this all … “How to manage your social media in 30 minutes”

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How to use Linkedin for business: Kirsten Hodgson interview

How to use Linkedin for your business In May this year, Linkedin celebrated its 10th anniversary. And now, with over 225 million users in over … “How to use Linkedin for business: Kirsten Hodgson interview”

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Why using social media is the easy way to grow your business

Why using social media is the easy way to grow your business  It’s official: I am a social media nut.  Like ‘Groundhog Day’, each morning … “Why using social media is the easy way to grow your business”

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One thing every web writer should know about social media

Social media may be new, but relationships still count I reckon quite a few people out there don’t really get social media. Sure, they tweet, tag and … “One thing every web writer should know about social media”

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