Web page writing

18
NOV
2014

3 Writing Sins that Drive this Freelance Writer Mad

  I’m a freelance writer. So, to earn a crust, I write website content, brochures, adverts and magazine articles, etc. It’s a good job. Barring “rock star”, there’s nothing else I’d rather be. As a freelance writer, I’m also asked to edit Read More →
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22
APR
2014

What is the purpose of an About page on your website?

Should you include an About page on your website? What’s the point of an About page? Do you actually need one? After all, shouldn’t your website be customer-centric, not the other way around? Yes, of course, your customers’ needs must come first. And that’s why Read More →
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11
APR
2014

Infographic: 4 Questions Before You Write a Web Page

Your website is important.  And, of course, the words contained influence its success or failure. This infographic, based on an earlier blog, highlights four important questions you should ask before you reach for the keyboard. Related posts: The purpose of a product or services page Read More →
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04
APR
2014

The purpose of a product or services web page

The purpose of a product or services web page Your website’s product or services (P/S) page has an important job — to drive revenue. In this post I offer some tips on writing a product or services web page. If you find this useful please share. I welcome your comments.  In an ea Read More →
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29
MAR
2014

How to write a Home page for a website

How a website writer writes a Home page  The Home page is pretty important — every website has one. In many cases, it’s the page that visitors land on first. So, it’s vital that it sets a good first impression. I compare a website’s Home page with a business’ r Read More →
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12
MAR
2014

4 things to consider before writing web content

Four things to consider before writing web content Having a website is important. I’m sure you know this already. To me, not having a website is much like not appearing in the Yellow Pages 20 years ago — it’s expected.   Without a website you are invisible to many potentia Read More →
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27
FEB
2014

How to write an effective call to action

How to write an effective call to action I worked in sales before I became a copywriter. Sales suited me. I enjoyed meeting people and thrived on the challenge — I particularly liked driving a company car. Though I had the aptitude and enthusiasm, I didn’t know much at the start Read More →
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10
JAN
2014

The best of Word Works: Content marketing tips from 2013

The best of Word Works: Content marketing tips from 2013 I like the start of a new year — the quiet agrees with me. It’s an illusion, I know, but it’s like my slate is clean. After all, I haven’t had anywhere near enough time to mess things up. The start of a new yea Read More →
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28
SEP
2013

How to write a web page people will read

How a web copywriter creates copy people will read It’s local election time. How do I know? Well, the placards lining my street are a dead giveaway. And, like the last election, an envelope arrived in my mail box profiling all the possible candidates (Why we can’t vote onl Read More →
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12
JUL
2013

Tips for writing 4 kinds of web pages

Tips for writing 4 kinds of web pages How to write a webpage? An important question if you have a website — your words can literally ‘spell’ the difference between success and failure. But what is failure? We live in a PC world and don’t like to talk about failure mu Read More →
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