How to make your web copy sizzle, not fizzle

I don’t drive as much as I used to. Instead, whenever possible, I ride the bus or walk. Negotiating Auckland traffic, you see, stresses me … “How to make your web copy sizzle, not fizzle”

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Does your web copy talk too much?

“Thank God it’s Friday,” says Steve as he orders a well-deserved beer from the bar. He’s exhausted. The ice-cold beer ‘hits the spot.’ And, as … “Does your web copy talk too much?”

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3 Writing Sins that Drive this Freelance Writer Mad

  I’m a freelance writer. So, to earn a crust, I write website content, brochures, adverts and magazine articles, etc. It’s a good job. Barring “rock star”, there’s nothing else I’d … “3 Writing Sins that Drive this Freelance Writer Mad”

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What is the purpose of an About page on your website?

In this post I explain why you need to include an About page on your website. I also throw in a few tips on how to … “What is the purpose of an About page on your website?”

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Infographic: 4 Questions Before You Write a Web Page

Your website is important.  And, of course, the words contained influence its success or failure. This infographic, based on an earlier blog, highlights four important … “Infographic: 4 Questions Before You Write a Web Page”

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The purpose of a product or services web page

In an earlier post I explained that one function of your Home page is to navigate; to point a visitor towards their destination. Well, think of your … “The purpose of a product or services web page”

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How to write a Home page for a website

How a website writer writes a Home page  The Home page is pretty important — every website has one. In many cases, it’s the page that … “How to write a Home page for a website”

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4 things to consider before writing web content

Four things to consider before writing web content Having a website is important. I’m sure you know this already. To me, not having a website … “4 things to consider before writing web content”

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How to write an effective call to action

How to write an effective call to action I worked in sales before I became a copywriter. Sales suited me. I enjoyed meeting people and thrived … “How to write an effective call to action”

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The best of Word Works: Content marketing tips from 2013

The best of Word Works: Content marketing tips from 2013 I like the start of a new year — the quiet agrees with me. It’s … “The best of Word Works: Content marketing tips from 2013”

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