How to manage your social media in 30 minutes
“I don’t have time for social media marketing.” As a web copywriter, I hear this all the time. Though it’s true that social media can be time consuming, it doesn’t have to be.
In this post I outline a 30-minute social media marketing plan for businesses.
Where are your customers?
If you have only 30 minutes a day, it pays to work smart. And it might sound unoriginal to say this, but you must be clear about whom you are targeting.
What do I mean? Well, there are so many social media sites to choose from that businesses often feel obliged to dabble in several. If you only have 30 minutes, I suggest you focus on just one or two sites — those most appropriate for your business.
So, which sites are best? If you work in the B-to-B space, Linkedin may be the most appropriate. If you serve the consumer directly, Facebook might be a better option. For more information on the pros and cons of several social media sites, read A guide to 5 social media sites.
Rules of engagement
Now, before you jump in feet first, you need to know the rules:
- Add value at all times — don’t share or post material that is irrelevant to your target audience.
- Never spam — don’t send unsolicited emails promoting your products or services.
- Don’t use social media as just another platform to advertise — people don’t like being “sold to” on social media. Your purpose is to encourage connections because you add value.
Now that you know the rules, you’re ready to go.
A 30-minute social media plan
1: Check your messages
Checking your messages is a good place to start. These could be direct messages or requests to connect. Social media is all about engagement, so as long as you’re not being spammed, make sure you respond.
2: Ask to connect
The more good connections you have the better. So, look for people who are relevant to your business. Don’t build up connections just for the sake of it. Also, don’t get hung up on connecting with just potential customers. As a writer, many of my connections will never be clients; however, they are great sources for referrals.
3: Comment and share
Check your news feed. What are people sharing? Here you have an opportunity to engage and build relationships with your connections. When you see something that is relevant to your business, write a comment. Don’t just say something inane, like “nice post.” Instead, demonstrate your expertise by adding to the conversation. If you think others in your network may be interested in the material, share it, and again, add meaningful commentary. By sharing and commenting on your connections’ material, more often than not they will return the favour.
4: Post your own material
Creating original material is the part that most businesses struggle with because it takes time. However, if you have written a blog or created a video (outside of your 30 minutes, of course) post a link.