I don’t drive as much as I used to. Instead, whenever possible, I ride the bus or walk. Negotiating Auckland traffic, you see, stresses me … “How to make your web copy sizzle, not fizzle”
Does your web copy talk too much?
“Thank God it’s Friday,” says Steve as he orders a well-deserved beer from the bar. He’s exhausted. The ice-cold beer ‘hits the spot.’ And, as … “Does your web copy talk too much?”
What is the key ingredient in great content?
Unless you’ve been living under a rock, you’ll have heard about content marketing — it’s been around for ages. But, what makes great content? Is … “What is the key ingredient in great content?”
3 damn good reasons why businesses should blog
I’m a ‘one-man band,’ as they say; I work alone. And, so, I usually spend my days juggling several ‘plates’ hoping not to drop one. … “3 damn good reasons why businesses should blog”
How to engage a freelance writer: 3 common questions
I’m a freelance writer. You may wonder what that means, and that’s fair enough; it is a rather broad job description. In my case, freelance … “How to engage a freelance writer: 3 common questions”
Want a blog? Here is how to use a blog writer
If you’re in business, a blog is invaluable. It enables you to attract internet traffic and demonstrate your expertise to potential customers. But what if … “Want a blog? Here is how to use a blog writer”
How to research a nonfiction book like a pro
Are you planning to write a nonfiction book? Well, unless all the material you need is tucked neatly inside your head, you will need to … “How to research a nonfiction book like a pro”
Easy ways to find ideas for your blog
Are you starting a blog? Have you been blogging for a while? Regardless of whether you are a ‘newbie’ or an ‘old hand,’ there is … “Easy ways to find ideas for your blog”
Should you bother with a business blog?
Everyone has a blog, don’t they? But, is blogging really worth the effort? I think so. What is a blog? If you find blogging something … “Should you bother with a business blog?”
Is book publishing the ‘next big thing?’
This got me thinking. In this digitally enhanced world that we live, people still hanker for the touchable, the smellable — the real. Vinyl is … “Is book publishing the ‘next big thing?’”