How to squeeze every last drop from your blog
Content is king, as they say. It can also be a ‘royal’ pain in the neck to create. You see, for content to be effective, it must be educational and useful — a resource for customers to refer to. Consistently producing content that ‘ticks these boxes’ isn’t easy, particularly if you’re a small business.
So, why do we torment ourselves?
Well, the benefits are plenty. Good-quality content enables us to
- demonstrate our expertise in a non-salesy way and is, therefore, more credible
- answer our customers’ questions during the decision-making process
- improve our rankings in search engines and, as a result, drive traffic to our websites.
Fact: On average, a lead from content marketing costs 60% less than one from traditional methods.
Creating a blog
I blog as much as I can. I should probably do more, but heck, there’s only so much one guy can do!
The steps I take go something like this:
- think about what I want to write about (finding a fresh angle can take a while)
- conduct interviews (sometimes)
- search for images
I only allow an hour each day for blogging, so this process can take all week. Unless you’re happy to spin fast-food content no one will read, blogging takes time.
Of course, apart from blogs, there are many other forms of content you can (and should) create — we don’t all consume content the same way.
Other forms of content, though different, required much of the same work (coming up with a concept, research and interviews, etc.). So, why not capitalise?
To follow are types of content you can create from blog posts:
I don’t like newsletters much — I prefer social media. Despite this, I still produce an electronic newsletter, using Mailchimp.
My newsletter enables me to keep in touch with people who don’t use social media. And it does actually generate leads.
My newsletter doesn’t take long to create. This is because most of it is dedicated to summarising my blogs — work I have already done. So, not only does my newsletter help me stay in touch, it also drives traffic to my website.Good so far? Please share.Click To Tweet
After you have written a collection of blog posts, why not collate them for an eBook? Again, most of the work is already done. All you will need to do is edit them to ensure they fit together and are still relevant.
eBooks are fantastic for building your reputation and generating leads. You may even be able to sell them.
It’s no secret that many people prefer to learn visually. For them, SlideShare is ideal. You can create a simplified version of a blog post that can be consumed quickly through images. Your SlideShare can also encourage people to read the original blog post for more in-depth information.
Continuing with the visual theme, you can create a YouTube video based on a blog post. And it seems technology isn’t much of an obstacle anymore: You can now create a reasonable video on your Smartphone.