Blogging

09
OCT
2013

How to manage your social media in 30 minutes

How to manage your social media in 30 minutes “I don’t have time for social media marketing.” As a web copywriter, I hear this all the time. Though it’s true that social media can be time consuming, it doesn’t have to be. In this post I outline a 30-minut Read More →
03
OCT
2013

How to write a blog: 5 simple tips

How to write a blog: 5 simple tips Blogging can be good for business. And for many businesses, it is the easiest form of content marketing. As a web copywriter, blogging is my main marketing tool. What do I write about? Well, web copywriting, of course. Why do I blog? Blogging enables Read More →
20
SEP
2013

How to use Linkedin for business: Kirsten Hodgson interview

How to use Linkedin for your business In May this year, Linkedin celebrated its 10th anniversary. And now, with over 225 million users in over 200 countries, it has become very much the social media site of choice for business professionals.   As a copywriter, marketing content t Read More →
28
AUG
2013

A guideline for successful content marketing

No one likes a cynical content writer Content marketing can work for almost any business. Sadly though, for many it doesn’t. In this post I highlight some pitfalls to avoid when creating and marketing content. How could this be? Isn’t content marketing the modern panacea f Read More →
23
AUG
2013

The infinite reach of the online copywriter

The infinite reach of the online copywriter I wanted to write for print when I became a copywriter. Web pages and blogs didn’t interest me much. To me, newspapers and magazines were ‘where it was at’. They seemed, somehow, more legitimate. Well, my ego still enjoys s Read More →
08
JUL
2013

How to use content marketing to promote your business

How to use content marketing to promote your business Content is king — a phrase first coined by nerd-come-good Bill Gates in 1996. Though content marketing had already been around for about 100 years, the idea seemed new at the time. It’s become a little cliche these days, but Read More →
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21
JUN
2013

How to use content marketing for a small business

How to use content marketing for a small business Great products or services don’t guarantee success. If you’re in business, you’ll know that a great marketing strategy is also needed. I am a content writer based in Auckland, New Zealand. As over 90 % of New Zealand Read More →
31
MAY
2013

How to get found online

How to get discovered online “How to get discovered online” — a guaranteed attention grabber. It goes without saying that you need a website, or at least a social media presence. However, consider this: The proliferation of the internet has led to the creation of more cont Read More →
24
MAY
2013

The three things a content writer can learn from X Factor

What could a content writer possibly learn from X Factor? I have mixed emotions about shows like X Factor. I hate the over-the-top emotion and worry about the kinds of artists that are judged to possess that “intangible thing” that is certain to lead to stardom — let’ Read More →
17
MAY
2013

What is content marketing and why is it powerful?

What is content marketing and why is it powerful? We live in a fast-moving world and, quite frankly, the pace is scary. When I started my first job as a bank teller 20-plus years ago, the bank had no mobile phones,  no PCs, no fax machines, and most of the work I do today as a content Read More →
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