The best of Word Works: Content marketing tips from 2013

I like the start of a new year — the quiet agrees with me. It’s an illusion, I know, but it’s like my slate is clean. After all, I haven’t had anywhere near enough time to mess things up. The start of a new year is a time to review what worked and what didn’t.

It is also a time to set new goals. This time last year I committed to writing regular blogs — one a week. Well, I didn’t quite meet my target (other work commitments got in the way), but I got close.

Marketing tips for 2013.

What did I hope to achieve? Primarily, I wanted more website traffic without needing to pay for advertising.  Since the changes Google made to their algorithm (Panda, Penguin and Hummingbird), the creation of regular good-quality content has become essential for organic web traffic. I’m happy to report that my plan worked and traffic to my website increased considerably.

There are other benefits too. For instance, my conversion rates are better because prospects are usually more qualified by the time they contact me — they have already read about Word Works and have a better understanding of what I do. Basically, writing blogs has enabled me to position myself as an expert in the field of web copywriting.

In this post I highlight some of my best blogs from 2013. If you find this useful please share. I also welcome your comments. 

How to write a web page

All the pages on your website have different roles to play — About pages establish credibility,  landing pages get a commitment. The following four blogs explain those roles.

How to write a web page for products or services

How a web copywriter creates a Home page

10 ingredients for great landing pages

5 key elements in an About page

Content marketing

Content marketing has been around for a long time (think John Deere’s Furrow magazine). However, today content marketing has never been more important. Here are three blogs that shed some light on the subject.

6 steps for writing a case study

Why being a content writer is like being a fisherman

How to write a blog: 5 simple tips

Search engine optimisation (SEO)

I am not an SEO expert. However, as a web writer, I need to have a better than average knowledge on the subject. To follow are some blogs about SEO, including one based on an interview with an SEO expert.

Will Hummingbird affect writing for the web?

How an SEO copywriter writes content for Google

How to get found online

Social media

Social media sites are essential for amplifying your content. Being active in social media is possibly even more important than creating original content. However, there are rules for engagement. These three blogs offer some advice.

2 social media tasks you should not outsource

How to use Linkedin for business

A guide to 5 social media sites

This year my goal is to produce at least as many blogs as I did last year. The challenge will be to continue to add value. Wish me luck.

If you found this post useful please share it. I’m also keen to learn about your goals for 2014. 

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