Tips for writing 4 kinds of web pages
But what is failure? We live in a PC world and don’t like to talk about failure much — we’re all winners, right? Anyway, which ever way you sugar coat it, your website fails if it doesn’t
- attract visitors
- engage visitors when they arrive
- get a commitment.
The words that a copywriter creates for a website have impact on all three of these factors.
There are several types of webpage, and they all must be written differently.
In this post I summarise four previous blogs that explain the differences between four types of web pages.
A good place to start.
Your Home page has two key functions:
- clearly explain what your website is about and how you add value
- navigate visitors to other parts of your website.
For these reasons, as a copywriter, I always write the Home page last because its job is to tie in all the other pages.
Learn more on how to write a Home page in my blog How a web copywriter creates a great Home page.Enjoying so far? Please shareClick To Tweet
Your About page could possible be your most important page. Why? Because it is about building trust. Let’s face it: these days, anyone can build a website and call themselves a “business.” Your About page is where you tell visitors about the people in your organisation— their backgrounds, qualifications and interests etc.
Maybe it’s because Kiwis are a modest breed, but I see a lot of websites that either don’t have an About page or don’t say very much — this isn’t good.
Learn more on how to write an About page in my blog Five key elements a freelance writer includes in an About page.
Products or services page
If a visitor lands on your products or services (P/S) page, they’re much more likely to be interested in what you offer than if they land on, say, Home or About. This is because they’ve already indicated an interest by getting there — they could have arrived on your P/S page first through a Google search; they might have clicked a link from your Home page.
For this reason, your P/S page should be written in a stronger sales format than your other pages; it needs to get a commitment.
Learn more on how to write a products and services page in my blog How to write a web page for products or services.
In theory, any web page can be classified as a landing page. However, if you are running a marketing campaign, like Google Adwords, it pays to create a page that is specific to that campaign. A good landing page matches your external advertising, is written in a strong sales format and is designed to get a commitment.
Learn more on how to write landing pages in my blog Ten ingredients web copywriters use for great landing pages.
What do you think? Has this been helpful? If so, please share. I welcome your comments.