Max loves fishing. In fact, at the back of his garage you’ll find a “man shed” dedicated to his passion — lines and reels cram every available space. I asked: “Why do you need so much gear? Surely one rod and reel is enough.

“Well, you see, Max has a theory: Five rods are better than one. How much better? Five times! He has a point and, as a content writer, I take a similar approach.

Feed the fish

To me, search engines, like Google, are hungry fish. When you post new content (blogs, case studies or white papers, etc.) search-engine crawlers visit to check you out. They take notes and this is called indexing. If you post regularly, your website becomes known as the “place to feed.” If you don’t, the crawlers  visit less often.

Why is this important? Well, it’s through indexing that search engines decide on your website’s authority and who to send there — hopefully valuable prospects.

Every piece of content you produce is another hook to cast into the vast ocean that is the Internet. Click To Tweet

Make that content tasty

Your content must be relevant, so don’t write for the sake of it. For example, if you sell furniture,  write about the furniture industry — regular posts describing your overseas trips won’t achieve anything.

It wasn’t so long ago that you could search a term and find articles that were completely irrelevant. This doesn’t happen so much anymore. You see, search engines are continually evolving to ensure that users find good-quality content online — their own survival depends on it.

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Put your bait on thick

Be generous. Word count is another factor search engines consider when assessing your website’s authority, so the more words the better. As a rule, my blog posts contain at least 400 words. A reasonable word count is not only an indication of quality but also enables you to include more key words that your prospects use when searching for your goods or services. Be careful, though: a short blog is better than a long one that is padded out with waffle.

Why fish in one pond when you can fish in many?

Being “social” is good and the online communities that you are a part of influence your website’s authority. You see,  if people find your content useful, they will write comments and share it among their networks. Everyone likes the popular kid, right?  Search engines are no different. So, promoting content through social media sites like Linkedin, Facebook and Twitter, is an effective way to extend your reach, gain incoming links and build your site’s authority — word can spread exponentially in the online world and, before you know it, the “fish” will come.

So, what do you think? Is blogging like fishing? Please leave your comments below.

  1. Hi Andrew,

    So I’m not a copywriter but I do write content for my blog so I thought this post was more fitting for me.

    I do believe that content writing is like fishing. I’ve fished before, didn’t like it because I’m a very impatient gal. I think that’s another issue that people have coming online and putting up content. We want everyone to see it today just like we want that fish to bite that hook right NOW.

    It just doesn’t happen like that but the more quality content you continue to write helping your readers solve their problems then more and more people will start showing up at your place.

    Kind of like that fisherman trying all those different poles until he has the one that works best for him for the type of fish he’s trying to catch. 😉

    Great analogy and I do love those. Happy Easter Andrew!


  2. Hi Adrienne

    Thanks for your feedback. I came up with the analogy thinking about a conversation I had with my friend Max while explaining to a web designer why fresh content is important. That’s the good thing about talking to people and reading other people’s blogs – it gives you good ideas for your own content. In fact, my next blog that isn’t published yet is inspired by the latest blog you wrote. It occurred to my that while writing for Google is important, the priority is to write good-quality content for people.

  3. I DO love to fish…even tho Im not a patient person. Great analogy!! I do agree one should post about their industry and be consistent in many platforms.As small biz were still trying trying to get as smooth a rythym as fishing. But do think folks like random stuff too and want to know writer on deeper level. Surprised they read random post on “50 things about me”.

    1. Thanks for the feedback, Deborah. I agree that posting random stuff can be okay as long as it’s posten on the appropriate platform. I often use Facebook for the posts that are off topic.

  4. Yeah! Before you start fishing, find a spot where fishes are there so that you can get many. Just like in blogging, know first you’re audience so that they can relate to you. Am I right?

    1. Well said. Knowing and relating to your audience is very important- sales 101, really. The difference with blogging, though, is that it’s not all about the hard sell. Rather, it’s all about relationships and adding value.

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